If you’re not already familiar with Organo Gold, allow this article to provide you with a brief overview of the company that is, by all accounts, changing the perception of coffee and tea, especially amongst those who enjoy these beverages as an early morning pick-me-up. Founded in 2008, Organo Gold has made it their mission to bring to market a brand of gourmet coffee and teas that are not only delicious but also chocked full health benefits as well. The company’s line of beverages is marketed to the health-conscious consumer who, regardless of age, has made a conscious decision to improve their life. To help put this all into context, let’s take a look at Organo’s background. The company was founded by Bernardo Chua, an enterprising businessman who found a way to marry an amazing product with a direct to consumer business model that delivered real value to consumers.
Although branded has gourmet coffee and teas, Organo’s products are actually much more than that. They contain Ganoderma Lucidum, an herbal mushroom commonly found in Chinese medicines. According to an article in CrunchBase, a platform for finding business information about private and public companies, the herbal mushroom has been shown to reduce the death rate in individuals who have been diagnosed with a myriad of diseases including
• Kidney disease
WHY ORGANO GOLD-BRANDED COFFEE IS NOT YOUR TYPICAL COFFEE
Additionally, Ganoderma Lucidum has shown an above average efficacy rate when it comes to helping those with insomnia, high blood pressure, and anxiety. Lastly, the very same herbal mushroom has been shown to be a tremendous benefit for those who have suffered a stroke, hepatitis, asthma, and bronchitis. For most people, drinking coffee is in no way a life-changing event, but that is not the case when it comes to Organo Gold products. In fact, many people have referred to the product as “the perfect start of the day.” An estimated 64% of Americans admit to drinking at least one cup of coffee per day and consider it to be an essential morning ritual. Cognizant of this statistical data, Organo is committed to delivering a product that exceeds their customer’s expectations by offering more than a mere jolt of caffeine.
COFFEE AND MORTALITY RATES
A study conducted by the University of Southern California lends credence to Organo’s assertion that coffee can be more than just a delicious caffeinated beverage. The study conducted by the university concluded that those who drink a minimum of two cups of coffee each day reduced their chance of death by 18% when compared to those who do not drink coffee at all. Organo has taken it upon themselves to capitalize on this study, and others like them, by creating campaigns that tout their products ingredients as being superior to competitors.
HOW ORGANO STREAMLINES THEIR PRODUCT DISTRIBUTION
Additionally, the company has made it a point to market their products directly to consumers, which reduces overhead and allows for fair pricing. Currently, Organo has operations in more than 39 countries and is distributing their products through a network of independent distributors. Needless to say, the company routinely looks for ways to not only expand their operations but also to streamline them; in fact, they recently made their coffee and tea products available through a coffee connoisseur club, a customer-centric convenience program that enables independent distributors to sell directly to consumers by offering access to Organo’s full product line via online ordering.